Evolution of Modern Corporate Marketing Departments Essay

Evolution of Modern Corporate market Departments - Essay ExampleIn other words, we can say that last year at least, these hint companies did a good job of marketing. market is so basic that it is not just enough to allow a strong sales department and entrust marketing to it. Marketing is not only practically broader than selling it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the foreshadow of view of its final result, that is, from the clients point of view. Concern and responsibility for marketing must thence permeate all areas of the enterprise (p. 36).Drucker predated Levitt (1960) in defining how the marketing function involves understanding and anticipating future customer needs while satisfying todays customers who determine what a business is, what they consider foster for which they are willing to pay the right price, and what the business should produce. In the over half a speed of light since, marketin g has evolved to be a highly, if not the most, important component of running a business successfully. all profitable and sustainable business, from small enterprises to charities, has a marketing component tasked with finding out what sells (Gummesson, 2002).The American Marketing Association (AMA, 2004) defines marketing as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. That most of the companies in the Fortune 500 list (though some desire GM decreased their revenues and suffered a $10 billion loss) were able to sell products and services profitably showed that the organizational function of marketing delivered on its promise, helped the business fulfill its purpose, and satisfied its stakeholders.Higher record sales and